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These references and recommendations are a strong argument for Sanet.

Our customers and clients come from almost all industries and from over a dozen countries in Europe, Asia, the United States and Australia. Whether they are “Hidden Champions”, international SMEs or global groups, they confidently turn to Sanet for expert advice, sales expansion or legal matters. 

Sanet had already previously supported EINHELL with strategic research into investments by Chinese manufacturers in Thailand.

In 2023, the company took over the majority share of ZINSANO, a Thai company for Power Tools.

As a Thai recruitment agency, Sanet was able to recruit a complete management team for the brand development of EINHELL, including Sales Director, Marketing Manager, E-Commerce Manager, Operation Manager and Assistant Accounting Manager. Headhunting Thailand with Creating Careers for top personnel.

For TUNAP, the company of the WÜRTH Group, we analyzed the market opportunities in Southeast Asia and jointly developed a long-term business plan. This was followed by the successful placement of a sales partner and the establishment of a business unit for customer support with the search for suitable personnel.

Letter of reference

VOGELSANG is the machine builder for wastewater technolpgy, agricultural technology, biogas industry and transport technology, recognized in the industry as a quality leader. Sanet prepared the market entry by conducting a market potential analysis. A Business Unit (BU) at Sanet Trade & Services looks after the German company's dealers and end customers with a high level of expertise. CREATING CAREERS was responsable for staffing the BU.

Sanet is proud to work for GÖLZ GmbH as a sales partner in Thailand. We represent the highly qualified company through a Business Unit at Sanet Trade & Services on their sales in Thailand.

At its headquarters in Hellenthal/Germany, GÖLZ develops and produces construction equipment and diamond tools, which are sold directly by GÖLZ application engineers to service providers in concrete drilling and sawing.

When it comes to investing in Thailand, SMEs in particular trust Sanet's expertise on business consulting in Thailand. Sanet is working RUWAC on the realignment and growth strategy of its sales in Thailand.

Whether liquid or solid, harmless or explosive - Ruwac offers a tailor-made solution, an optimum extraction system for every suction material and every application. An intelligent modular system of mobile industrial vacuum cleaners, patented inventions and individually designed solutions are the core advantages.

IT-M GmbH is an Austrian medium-sized company specializing in IT services in the healthcare sector. High performance in hospital information systems (HIS) and high quality in data migration are among the challenges and strengths of the company.

Sanet has established a contractual business unit for its services at Sanet Trade & Services in 2023 and successfully recruited suitable IT staff.

For 100 years, the fine Swiss Company UTILS AG has been developing, manufacturing and distributing high-quality and precise cutting tools for micromechanics, watchmaking and medical technology.

In 2023, the company decided to place marketing, sales and technical customer service in the hands of a Business Unit at Sanet Trade & Services. As a sales partner for Thailand, Sanet provides exclusive employees for this top customer.

RABENHORST, known for its brand "Rotbäckchen" and its high-quality fruit juices, was supported by Sanet through a professional partner search in Thailand. The final negotiations with the three best specialized distributors for this product group are currently waiting for the end of the travel bans in the context of the COVID crisis

The machine manufacturer HÜBNER from Central Hesse has entrusted the support of its customers in Thailand and ASEAN to a business unit at Sanet Trade and Services.

For Dr. SCHENK, the German company for measurement and control technology, Sanet Trade & Services has set up a dedicated team within a specified business unit to provide commercial and technical support to customers in Asia.

For the Turkish manufacturer of the well-known household appliances BEKO, Sanet prepared market studies and supported the after-sales concepts in Thailand, Malaysia and Vietnam.

Sanet accompanied NOVENTA's strategy development for an internationalization concept and participated in its implementation, initially by conducting a feasibility study and a location assessment. Subsequently, Sanet was commissioned to provide sales support. As a further follow-up project, Sanet organized the localization of important procurement parts.

Letter of reference

Following the majority takeover of the leading Thai manufacturer of power tools by the German EINHELL Group, CREATING CAREERS, the leading recruitment agency in Thailand, strengthened the new management team with top managers in sales, opperation, and accounting.

Letter of reference

BergHOFF, is a Belgian company known and awarded worldwide for its outstanding designs for kitchenware and cookware. As part of a professional partner search, MINOR-Lifestyle, probably one of the best and most modern sales organizations for lifestyle products, was won as a partner in Thailand.

With its brands GASTRO SUS, Rohe and Schulte-Ufer, the Group' products have been among the most popular kitchen gadgets in Germany since 4 generations. In particular, due to high quality as well as durable and premium materials, the products are extremely appreciated.

Sanet advises the entrepreneurial family on their strategy for an expansion of the Asian business.

FLEXIM is a German industry leader in ultrasonic flow measurement for liquids, gases and steam. Sanet CREATING CAREERS, the recruitment agency for international SMEs, has recruited for this fine company a well networked Sales Engineer for customer sales and service in Thailand.

LAMILUX is a leading global manufacturer of daylighting systems and composites. It serves its dealers and customers from Bangkok through a business unit at Sanet Trade & Services.

Letter of reference

As part of an event organized by the BMWi, Sanet initially advised "retarus", the cloud provider for e-mail security and messaging service. on market expansion in ASEAN. Afterwards, a business unit at SANET Trade & Services took over customer support for the Munich-based company, while Sanet CREATING CAREERS recruited the right experts from the IT sector.

Letter of reference

Sanet is investigating the Thai market for the Spaleck Group with regard to the potential of selected product groups. Details are protected by a confidentiality agreement.

From January 2022, the business units of the group known worldwide in the dental industry under the brand name "Komet" will be represented in terms of sales by an exclusive business unit at Sanet Trade & Services.

SCHMOLL ASAIA Has already been assisted by Sanet in the site selection process at the time of its foundation. Currently Sanet is advising the Schmoll Group, the world leader in the manufacture of machinery for the production of PCBs, in a project protected by a confidentiality agreement.

With the Swiss holding company BUCK AG, manufacturer of bathroom hygiene and fragrance products, we developed the Asia strategy and assumed extensive responsibility for market preparation and launch.

For SIEMENS (Siemens Industrial), Sanet carried out extensive sales projects, the content of which was agreed to be confidential, in Indonesia, Malaysia and Thailand.

The company, which was founded in 1987 and has been listed on the stock exchange, is headquartered in Bangkok. The world-class film producer's production facilities are located in the Laem Chabang Industrial Estate. They occupy an area of more than 160,000 square meters and enjoy the promotional privileges of the Thai Board of Investment.

In 2023, the company became aware of Sanet CREATING CAREERS' successful recruitment and thus Sanet can now count them among its clients.

For SBA, the manufacturer of rolls for the paper and steel industry from Austria, Sanet prepared market potential analysis for Thailand and developed the conceptual approach for market expansion.

ATMOS, the medical technology company has its ASEAN headquarters in Singapore. In Thailand, a business unit of Sanet Trade & Services has taken over the support of local customers and distributors.

Sanet determined the customer potential for container construction in the ASEAN countries for CONTINENTAL. Industry survey of military, racing, sport boats. Development of a sales strategy for Southeast Asia.

Dr. ECKEL, The German specialist for pet food, repeatedly found the right staff for his operation in Thailand by recruiting Sanet CREATING CAREERS.

Letter of reference

Sanet prepared a technical study for QATAR on the construction of a dedicated cab for the World Cup in the Arab emirate.

ALURO from Belgium is a highly specialized machine builder for the production of metal profiles for insulated windows and doors. Sanet made a market potential analysis and qualified the possible sales and production partners in Thailand.

Sanet identified suitable sales partners in Thailand and Singapore for RHÖNSPRUDEL. The project included a target setting workshop, market research with preparation of a long list, negotiation with a candidate list (short list) and negotiation support until contract conclusion.

Letter of reference

STRAIL, the world market leader in level crossings, supported Sanet by assuming regional sales responsibility for Southeast Asia, Korea and Australia as part of a Business Unit

For LENZE, the well-known system provider for drive and automation technology, Sanet determined the market volume for specified industries in Thailand.

For EUCON, a specialist for market research in the automotive supply industry, Sanet collected market data on various Japanese and German manufacturers and their "after-market".

For Volkswagen AG, Sanet supported a feasibility study on a project that is otherwise confidential.

The French manufacturer SAMES-KREMLIN, producer of paint spray equipment serves its customers and distributors in Thailand through a business unit contractually established at Sanet.

Together with trAIDe, Sanet organized the first virtual delegation trip to Thailand for medical technology companies and connected them with around 60 Thai companies. The task was undertaken on behalf of the BMWi.

The Swiss company BURCKHARDT KOMPRESSOREN serves its customers in ASEAN through a Business Unit at Sanet Trade & Services

Confidentiality was agreed on the project of the leading automotive developer IAV.

TITANIA, the German manufacturer of foot and hand care products, supported Sanet in Thailand and Malaysia by professionally searching for and finding distribution partners for the new hair care brand BERRYWELL.

Letter of reference

BW-I cooperation: support and matchmaking for participants of the joint BW-I booth at METALEX in Bangkok in 2008, 2009 and 2011; organization of the reception of a state secretary of Baden-Württemberg, Virtual Match Manking 2020 for companies in the automotive industry.

Letter of reference

The tool and machine manufacturer MHT, part of the Krones Group, provides technical support to its customers in Thailand and worldwide through a business unit at Sanet Trade & Services in Bangkok.

For ASIS, the developer of automation systems from Landshut, Sanet developed the sales strategy for ASEAN, took over the sales management in the transition and arranged a highly qualified partner in Thailand.

RÖSLER vibratory finishing, wastewater and sandblasting equipment for industrial and commercial enterprises. Intercultural training of the company and middle management; cooperation of the interfaces in the head office and the foreign branches; complaint handling and business communication with Asian customers.

Sanet supported EFAFLEX, the world's leading manufacturer of high-speed doors, in developing an Asia strategy.

BUTZBACH, the manufacturer of, among other things, hangar doors for airport construction, provided Sanet with contacts for applications for major projects in Thailand.

Sanet developed comprehensive strategic options for KURZ to restructure its sales activities in Thailand. Subtasks included market and competition analyses as well as studies on the performance and contractual compliance of the sales partner and negotiations on a joint venture.

Sanet took over the agency through one of its business units for DELO, the "hidden champion" of industrial adhesives.

Letter of reference

As a secondary consultant, Sanet conducted a market analysis in Vietnam for MICROTEST AG, the Swiss manufacturer of measurement systems.

SSB is one of the leading manufacturers of drive systems for wind power plants. Sanet provided the interim manager and commercial director for the Emerson Group company through Max Brändli. Max Brändli gained great reputation not only with the Sanet client, but also with the regional authorities of the Chinese metropolis.

Letter of reference

MT-Energie, the manufacturer of biogas plants, supported Sanet in entering the market by finding cooperation partners in Thailand.

Letter of reference

ZIEEHL ABEGG, the manufacturer of air handling, control and drive technology, supported Sanet in its search for a location for local production.

Sanet supported Engelhard Arzneimittel GmbH & Co KG, known in particular for the cough medicine PROSPAN, with the search and qualification of a suitable distribution partner from the pharmaceutical industry in Indonesia.

Letter of reference

BOS GmbH received support from Sanet in customer negotiations and presentation of logistics solutions in Thailand.

On the occasion of the annual meeting of the foundation, Sanet founder and book author Dr. Denk was invited to participate in a panel discussion on future relations with China together with Rolf Fehrenbach (Bosch), Dr. Axel Nitschke (DIHK) and Dr. Hugo Müller-Vogg (BILD Zeitung) in the Hans-Martin-Schleyer Halle in Stuttgart.

Sanet founder and book author Dr. Gunter Denk conducted an internal employee training for all corporate levels of KNORR-BREMSE on the Gweschäftskultur in China.

Letter of reference

Sanet founder Dr. Gunter Denk gave the keynote speech at the European General Meeting in Wuppertal/Germany and in Vienna/Austria.

Sanet supported the international forwarder HABA-SPED in establishing a representative office through the Vietnamese network partner; basic consulting about Indonesia

Sanet founder and book author Dr. Gunter Denk gave a presentation at a foreign trade event of VOLKSBANK Mittelhessen about practical sales development in Asia.

Matchmaking for Saxony's participants at the METALEX trade fair in Bangkok. Sanet has been cooperating with the IHK-Verbiund Mitteldeutschland for many years by organizing information events for Saxon companies about the ASEAN countries.

Letter of reference

SPIRIT-SOVENIA is the Slovenian state organization responsible for supporting medium-sized companies in exporting their products. Sanet presented Thailand's opportunities directly on site to interested companies in a seminar and in individual meetings.

Sanet Trading & Services Ltd. conducted vehicle safety technical audits at various embassies of the Kingdom of Saudi Arabia worldwide and held technical training sessions for responsible ministry officials.

BARBE: Sanet CREATING CAREERS successfully supported the chemical company in its search for a Factory Manager in Thailand.

Sanet advised Gym80, the high-end equipment company for fitness studies,on its consideration of a collaboration with Chinese manufacturers. Details of the consultancy are protected by a confidentiality agreement.

For UNITHERM, the U.S. food industry company, Sanet was responsible for selecting and evaluating a suitable industrial site for the construction of a manufacturing facility.

For the wind energy company PINTSCH-BUBENZER, Sanet prepared the business and investment plan for China.

Strategic consulting of the leading Thai software developer and IT service company in its expansion and investment policy / M&A - negotiations

Sanet conducted a screening of the procurement market in Vietnam for fishing equipment supplier BALZER in Vietnam and qualified potential suppliers.

For FRISETTA, at that time the leading German manufacturer of machines for toothbrush production, Sanet arranged partners in Thailand and the Philippines.

For the IHK HALLE-DESSAU Sanet supported the Central German Export Day in the Congress Center Leipzig

For the Swiss company DÄTWYLER CABLE, Sanet provided successful interim management in China.

Letter of reference

For KRAIBURG TPE Technology, a subsidiary of the German Kraiburg Group and manufacturer of polymers, Sanet set up a business unit in Thailand to provide customer support.

Letter of reference

Sanet advised WEVO as part of a concept to restructure the Asia business for China and the Asean countries.

LA CORNUE , A French company, is one of the few manufacturers of exclusive luxury kitchens. In the course of a partner search, Sanet was able to identify and place several highly qualified distribution partners.

ATLANTIC ZEISER: Sanet supported the pharmaceutical company with a workshop on the relevant Asean market and the market entry conditions as part of a strategy finding process.

PODIUM WESER: At the annual meeting of the business association, Sanet founder and book author Dr. Gunter Denk gave a keynote speech on business culture in China and Southeast Asia.

For the Saxon company SELECTRONA, an automotive supplier, Sanet prepared a direct investment in Vietnam site search and investment negotiations.

EXONDA, the manufacturer of salon accessories supported Sanet in its market entry in Thailand and Malaysia.

Sanet prepared a project plan with site analysis for a pump factory in China for L.R. NELSON, the U.S. garden equipment company, and developed the product range including technical drawings for tooling.

Sanet supported the Malaysian manufacturer of lingerie and underwear, XIXILI, in its plans to establish distribution in Indonesia and Thailand.

For SOLARTEC AG, Sanet prepared a feasibility study on raw material and energy supply for a manufacturing plant in Malaysia.

For CHT R. BREITLICH, the manufacturer of textile chemicals, Sanet prepared a sales analysis for Thailand.

Sanet provided strategic advice to LEVACO on the trading company's choice of location in ASEAN

We supported KERN & SOHN on behalf of BW-International during the METALEX trade fair in Bangkok

Sanet supported RENNER, the manufacturer of compressors, by providing trade show support and customer referrals.

Sanet supported TRIAS in its deliberations about entering the market as a training provider in Asia, and China in particular, by developing strategy, investigating market potential and arranging contacts.

Sanet supported RUD chains on behalf of Baden-Württemberg International in the search for customers and suppliers in Thailan in the context of the Metalex fair

For the manufacturer of locks and locking systems STEINMANN & VOLLMANN, Sanet worked out options for market entry and sales development in Thailand AND arranged suitable partners also for production.

Sanet provided sales support for BINDER KONTAKTE at the behest of Baden-Württemberg International during the METALEX trade fair in Bangkok

Sanet's task for SEHO was strategy consulting and procurement of cooperation partners for the machine builder in Thailand.

Sanet connected laundry equipment manufacturer, BLACK & WHITE, with technology leaders in Asia.

Sanet provided sales support for I-H&S as part of the BW-International joint stand at METALEX in Bangkok.

For SHW Werkzeugmaschinen GmbH Sanet organized customer search and on the Metalex - fair in Bangkok

Sanet supported MEBA, the manufacturer of band saws, with trade fair preparation and customer meetings during the Metalex trade fair in Bangkok

Sanet supported GEIGER in the trade fair preparation and customer meetings of the machine dealer during the Metalex trade fair in Bangkok.

PETER PRINZING GmbH: Sanet supported the machine builder's trade fair preparation and customer meetings during the Metalex trade fair in Bangkok.

Sanet supported the plant manufacturer BEHRINGER in the preparation of the trade fair (organizational as well as provision of interpreters) and trade fair support during the Metalex trade fair in Bangkok.

Mediation of sales contacts for the manufacturer of welding equipment, REHM GmbH & Co. KG, during the Metalex trade fair in Bangkok.

Procurement of sales partners and on-site support for the machine tool builder Glauchau during the Metalex trade fair in Bangkok.

Sales support for the machine dealer GROTZ during the METALEX fair in Bangkok.

After supporting the customer referral and match making for the supplier of used robots and equipment during METALEX in Bangkok, Sanet took over the industrial representation of RALF SCHWEIKERTZ AUTOMATION on a transitional basis.

Establishment of a system of cartoonists in Thailand for the Internet distribution of ProKatura postcards.

Sanet supported the provider of art objects and custom-made graphics, BILDMANIA, by procuring professional draftsmen and graphic designers from Asia.

Sane facilitated a workshop bym SRTS, the provider of logistics solutions along the value chain.

Sanet supported GOLDEN GATE's search for sourcing agencies for textile assortments from China.